The New Release Strategy is a BFI Film Audience Network initiative that supports some of the best independent films from across the globe and find a place and an audience in cinemas across the UK.
With each New Release Strategy film the BFI FAN create a comprehensive marketing pack containing everything you need to promote the film in one handy place, as well as event ideas, interesting content to share and more. This is a great opportunity for some extra marketing support for your film programme.
Find out more about the New Release Strategy films and the assets and marketing packs available here.
The next film to receive support from the BFI FAN New Release Strategy is The Fits, a mesmerising and visually beautiful film about the journey from girlhood to adolescence. Watch the trailer here.
The film has it’s theatrical release on 24 February and will also be available to book on DVD and Blu Ray on the same date. A bespoke marketing pack to assist you with reaching your audiences will be available soon from your local Film Hub. This is an excellent opportunity for community cinemas and film societies to screen an anticipated film at the same time of its cinema release. Contact your local Film Hub for more information.