Tag Archives: New Release Strategy

THE PRINCE OF NOTHINGWOOD – NEW RELEASE STRATEGY

THE PRINCE OF NOTHINGWOOD – BFI FAN NEW RELEASE STRATEGY
BFI FAN are delighted to announce the next film selected to receive BFI Film Audience Network support via the New Release Strategy will be The Prince Of Nothingwood released by Vertigo. Releasing on 15 December.

A joyous portrait of Salim Shaheen, Afghanistan’s most popular actor, director and producer, The Prince of Nothingwood  is a gripping, heartwarming and often funny tale of creativity against all odds. Having made a record 110 films over 30 years, despite no budget and the country’s ongoing war, Shaheen is ‘The Prince Of Nothingwood’, the man behind the movie industry in Afghanistan (aka ‘Nothingwood’).

A larger-than-life character, bred on Indian cinema and greeted by adoring fans wherever he goes, Shaheen smuggles his B-movies into town halls to the delight of transfixed audiences. About to embark on his 111th no-budget feature, director Sonia Kronlund (a radio journalist who has been covering Afghanistan for 20 years and determined to tell a positive story about the country) joins him and his regular troupe of actors on a filmmaking adventure to the traditional heartland of Afghanistan.

The result is a fascinating behind-the-scenes account of Shaheen’s life and work, the art of filmmaking in a war zone and a thoroughly entertaining portrait of this larger-than-life, ebullient character who spends his life making his childhood dreams come true.

Available to book theatrically from 15 December (and on Blu-Ray/one-offs from 22 December), The Prince of Nothingwood provides interesting counter-programming during the Christmas period.  As a New Release Strategy (NRS) title marketing support is available from Film Hubs for cinemas screening The Prince of Nothingwood – contact your local Hub for more information.  As always with NRS-supported films, the film will benefit from an extended regional press and marketing campaign and a comprehensive marketing pack designed to make it easier for cinemas reach a younger (age 16-30) audience.

To request a screener or make a booking enquiry, please contact Michael Wailes on michaelw@vertigofilms.com.

For more information on BFI FAN’s New Release Strategy please contact Alice Quigley on alice.q@watershed.co.uk.

Film Audience Network

BFI FAN NEW RELEASE STRATEGY 2017

BFI Film Audience Network are excited to be launching the second phase of the New Release Strategy at ICO’s Summer Screening Days, Phoenix Leicester from 1-3 July.

The New Release Strategy is one of the ways the BFI Film Audience Network supports cinemas to sustain and grow the audience for independent films. Independent films often pose a greater risk for exhibitors, especially those outside of London. Via the New Release Strategy, BFI FAN work with distributors to ensure the film campaign extends beyond the capital and give exhibitors all the support they can to make sure they reach the target audience.

Cinemas that screen NRS films receive the NRS Marketing Pack, a one-stop-shop with lots of handy promotional tools and assets, and can apply to their Hub for additional marketing support or activity.

This year, the focus for the New Release Strategy is on young audiences (16-30). As a BFI2022 priority area, and key audience development area for the sector in general, BFI FAN are keen to work with exhibitors and explore the ways in which cinemas can successfully get more young people through their doors and enjoying a great range of independent cinema.

They are aiming to support three films this year via the New Release Strategy – join BFI FAN for the lunchtime NRS session at Screening Days on Saturday 1 July, 1pm for more information (and a free sandwich!) and check out the current NRS shortlist below.

BFI FAN are really pleased to be welcoming 11 young creatives from across the UK to Screening Days. They will form an NRS focus group, watching the shortlisted films and giving their honest feedback – what they liked and why, how BFI FAN could promote these films to other people their age and what kind of special events would be appealing to them. If you’re not attending Screening Days, don’t worry, they’ll be sending a full update after the event.

New Release Strategy Shortlist

The BFI Film Audience Network Programming Group (which consists of a Programming Representative from each Hub area, as well as Strategic Partners the ICO, Into Film and Cinema For All) has shortlisted the below films. The final selections will be confirmed after Screening Days.

God’s Own Country (Distributor: Picturehouse – opens Fri 1 Sept)

http://www.independentcinemaoffice.org.uk/films/godsowncountry?s=1&sid=10341

Patti Cake$ (Distributor: 20th Century Fox – opens Fri 1 Sept) September showing at ICO Screening days

http://www.independentcinemaoffice.org.uk/films/patticakes?s=1&sid=10341

Hotel Salvation (Distributor: BFI – opens Fri 25 Aug)

http://www.independentcinemaoffice.org.uk/films/hotelsalvation?s=1&sid=10341

Daphne  (Distributor: Altitude – opens Fri 29 Sept)

http://www.independentcinemaoffice.org.uk/films/daphne?s=1&sid=10341

Not showing at Screening Days:

120 Beats Per Minute (Distributor: Curzon – opens Fri 20 October)

https://www.theguardian.com/film/2017/may/20/120-beats-per-minute-review-passionate-and-defiant-account-of-80s-aids-activism

I Am Not a Witch (Distributor: Curzon – not dated)

http://variety.com/2017/film/reviews/i-am-not-a-witch-review-1202426342/

You can feed back on the shortlist at the Screening Days event, or by getting in touch with your local Programming Representative.

What is the New Release Strategy?

The New Release Strategy (NRS) is an initiative aimed at supporting some of the best new films from across the globe. Backed by the nine UK Film Hubs, over £80,000 was invested during its pilot year from March 2016-March 2017, helping support five titles: The Pearl Button (New Wave, 18 Mar 2016), Mustang (Curzon Artificial Eye, 13 May 2016),  Chevalier (Studio Canal, 22 July 2016), Sonita (21 Oct, New Wave) and The Fits (24 Feb 2017).

Find out more about the New Release Strategy and learnings from the pilot year by reading the Evaluation Report here.

Film Audience Network

BFI FAN New Release Strategy Round Up

The New Release Strategy is a BFI Film Audience Network initiative that supports some of the best independent films from across the globe and find a place and an audience in cinemas across the UK.

With each New Release Strategy film the BFI FAN create a comprehensive marketing pack containing everything you need to promote the film in one handy place, as well as event ideas, interesting content to share and more. This is a great opportunity for some extra marketing support for your film programme.

Find out more about the New Release Strategy films and the assets and marketing packs available here. 

BFI FAN New Release Strategy: The Fits

The next film to receive support from the BFI FAN New Release Strategy is The Fits,  a mesmerising and visually beautiful film about the journey from girlhood to adolescence. Watch the trailer here.

The film has it’s theatrical release on 24 February and will also be available to book on DVD and Blu Ray on the same date. A bespoke marketing pack to assist you with reaching your audiences will be available soon from your local Film Hub. This is an excellent opportunity for community cinemas and film societies to screen an anticipated film at the same time of its cinema release.  Contact your local Film Hub for more information.