Are you based in the West Midlands? Join Cinema For All from the comfort of your own home on Saturday, 21 November between 1-4pm, as we kickstart the next round of our BFI-funded scheme On the Ground! On the Ground: West Midlands will focus on connecting emerging and existing community cinema exhibitors from across the region to share skills, knowledge and expertise!


Our free event On the Ground: Maintaining Momentum will be held on Zoom and will look at how you can continue to engage with your audience members during this difficult period, whilst you are unable to screen as normal.

With a focus on how to continue to build audiences for your screenings, On the Ground: Maintaining Momentum will explore creative marketing ideas, how to encourage your audience to become advocates for your cinema, as well as how additional activities can help you to reach new communities.

The event will feature a masterclass session, led by Rosie and Ellie from the Cinema For All team, along with an interactive panel discussion featuring inspiring speakers from West Midlands based community cinemas, sharing their experiences and advice. Amy Smart from Film Hub Midlands will also be joining us to talk about upcoming opportunities, funds and advice for community exhibitors.

At the end of the day, there will be an exclusive film screening of Luxor, courtesy of Modern Films. Luxor will be available to watch online via Modern Films’ website and you will be issued a link and code to view the film for free, for a limited time only.

If you have any questions about On the Ground, please email Ellie on ellie@cinemaforall.org.uk.