One Man And His Shoes

Year: 2020Certificate: 15

Yemi Bamiro
David Falk, Sonny Vaccaro, DJ Clark Kent
Running Time:
83 mins
English Subtitles:
Country of Origin:
United Kingdom
Documentary, Film
​A global phenomenon as told by the people that made it happen. In the 1980s, Nike was a struggling company and decided to target a younger market. Betting the house on Michael Jordan, and hiring a young Spike Lee to direct the promos, Nike created the perfect platform. Jordan backed it up, becoming the greatest player of all time, and his sneakers attained the same status. But a darker side of this success story emerged in 1989 when the high price tag, and a low supply/high demand strategy fuelled violent attacks and even murder. Nike has turned a blind eye.

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