2017 ANNUAL COMMUNITY EXHIBITOR SURVEY REPORT
Each year Cinema For All conducts a survey of the community film exhibition sector to gather a wide range of data about the groups we represent. Thank you to all the community cinema organisers that took part in completing the survey, we couldn’t do this research without you. This data allows us to build a better picture of the contribution community cinemas make to the film exhibition sector as well as how we can better serve you.
Jaq Chell, Head of Operations and Sector Development said, ‘Once again we are delighted to see the annual survey results reflect the wealth of film choice offered by volunteer-led cinema. We are so proud to represent groups that consistently bring great film to people across the whole of the UK, locally and at affordable prices. We believe access to film in a community setting can help decrease isolation, and even has the power to improve people’s lives. We are also proud to see Cinema For All services so highly rated. We work hard to give community cinemas the high quality advice they deserve and we are grateful for the overwhelmingly positive feedback we have received.’
Key Findings of the Community Exhibitor Survey 2017:
- Almost all Cinema For All services or resources were rated as ‘good’ or ‘very good’ by over 70% of survey respondents who had used that service or resource.
- The most highly rated services (i.e. rated very good or good) were our Starter Pack (95%), Programme Notes (94%), Enquiry Service (89%), Booking Scheme (88%), Technical Advice (86%), Website (85%), Advice Leaflets (84%), Member Discounts (84%), Film Society of the Year Awards (82%) and Newsreel (81%).
- Respondents programmed 675 different titles in 2016/17, mainly foreign language, British and independent films.
- 19 titles were programmed by 10 or more community exhibitors during the year, and of these 10 were either British or foreign language titles.
- The top three most programmed titles were Mustang, I, Daniel Blake and Bridge of Spies.
- The average full annual membership fee was £22.67 with the highest at £70. 58% of respondents who offered membership also offered concessionary membership fees (for senior citizens, students, under 21s or under 25s, the unemployed etc.).
- The average audience size of responding community exhibitors was 58, with 36% of respondents recording an increase in audiences and 39% recording roughly the same number as in the previous year.
- 80% of organisations offering membership saw their membership increase or stay the same over the last year.